InTENTional History

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InTENTional Systems (Formerly Eureka!) has more than a century of tent and soft shelter experience and is a leading full line tent manufacturer with design capabilities that serve military and commercial canopy/rental markets. Eureka! was established in 1895 as a small custom canvas shop that designed and sewed house and store awnings, Conestoga wagon covers, horse blankets, American flags, and – of course – tents.

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Eureka! originally became a major manufacturing facility in the 1940’s when World War II erupted and demand for tents skyrocketed. During World War II, we manufactured hundreds of hospital ward tents. In the 50’s, many returning G.I.’s purchased mobile homes in the housing shortage, and bought trailer awnings from Eureka!. In the Vietnam campaign, Eureka! produced liners for thousands of Quonset huts.

From camping to so much more!

Our “camping” tent history began in the late 50’s and early 60’s. That’s when work on the Draw-Tite® began … the tent used first by Sir Edmund Hillary and then by America’s first Everest expedition in 1963. From this benchmark, innovation grew. A breakthrough came in 1973 with the introduction of the Timberline®. For backpackers, the Timberline® was the first self-supporting, lightweight tent. Brass hooks were used to speed set-up, an early predecessor to clips. Truly our first StormShield® design, over 2,700 Timberlines were sold the first year, and by its tenth anniversary, sales of the Timberline® topped 1 million! And in 1978, Eureka! was with the American Women’s Himalayan Expedition to Annapurna every step of the way. In fact, Eureka! tents have accompanied all the North American “first ascents” of Mt. Everest, including the first Canadian woman in 1986 and the first American woman in 1988.

The Eureka! commercial tent division has earned a reputation for quality products and innovative designs in manufacturing. Eureka! was first in the industry with the introduction of the Genesis and Elite tension fabric tents. We have been the recipient of multiple IFAI Achievement Awards for tent design and excellence.

In 2023, Johnson Outdoors sold the Eureka “Big Tents” business to new owners renaming Eureka! Party Tents to inTENTional Systems. Under new leadership, we’ll carry on the legacy of Eureka! and build InTENTional Systems into a globally recognized brand. The acquisition brings more investment, increased inventory levels, streamlined business processes and invoicing, a new product pipeline backed by a team of engineers, designers, fabricators, and QA inspectors, and more jobs to the Binghamton community. InTENTional Systems has 100 local employees and has been hiring since the acquisition.